Course #3: Focus Groups

In Course #3, Keenan Trial Institute faculty will work individually with you in your small group, in conducting focus groups for your current case using our proven techniques. You’ll learn to maximize every focus group experience, and to make your focus groups cost-effective and efficient.

You’ll present your case to actual focus group participants for their feedback, so you can make maximum use of all Keenan Ball strategies and methods. You’ll see how to identify biases and prejudices, what to do about them, and which ones can most affect case outcome. And you’ll see real-world reactions to evidence, and see which elements of your case to emphasize for maximum impact.

• We highly recommend you view the Edge Online Webinar: Ultimate Focus Groups.

SCHOLARSHIPS: We offer two scholarships, secure in knowing that early scholarship recipients will one day find themselves in the financial position to sponsor future Keenan Trial Institute named scholarships. To apply to receive a scholarship, please click here

Tuition: $1,400

*A $50 late fee is added to all applications received within 2 weeks of the 1st day of the seminar.

Your application is not complete until payment is received.